Kenneth Cole Reaction Men's Watch #KC3643  Product Description: Kenneth Cole Men's Stainless Steel WatchAmazon.com Product Description: Command attention with this bold new multi-function dress watch from Kenneth Cole Reaction. The 41 mm round steel case presents on a masculine H-link bracelet made up of brushed and polished steel pieces and finished with a deployment clasp. A perfectly round polished steel bezel frames the blue marine dial, which features luminous silvertone hands, Arabic numerals, baton hour markers, and a seconds hand and seconds ruler. Three round monochrome subdials display the day, date, and moonphase. This watch is water resistant and offers reliable quartz movement. About Kenneth Cole Ingenuity goes a long way toward compensating for lack of capital, an axiom Kenneth Cole proved back in the early 1980s when he launched his fledgling shoe store out of a borrowed truck parked along a fashionable Midtown Manhattan street. Gaining a parking permit required a clever ruse. Cole added the word "Productions" to his company name, reinvented himself as a film director, hired models as "actors," and got a license to shoot a film appropriately titled The Birth of a Shoe Store. Kenneth Cole Productions, Inc. (the tongue-in-cheek name remains to this day) may not have produced much actual film that day, but it did sell an impressive number of shoes. Since those early years, Kenneth Cole has expanded its product line, adding high quality clothing, accessories, and watches, all of which are infused with the same great contemporary urban style. Kenneth Cole's attractively-priced watches are a smart blend of simplicity, function, and fashion. Innovative twists are added to basic lines to create new sophisticated classics with street-savvy appeal. All Kenneth Cole watches are rated water resistant to at least 30 meters.